Recruiting posters were a huge way to have women gain the interest of joining any of the new branches of government for women that had been recently written into law. So many women were used to obtaining the role as a loving mother and wife, but now with the men away they could be focused on taking on new responsibilities. During this time women's roles were shifting towards being more active not only in society but in the workforce as well. This was okay to happen because the changing gender roles were due to reflect a national emergency and the fact that women were needed in all aspects at the stateside. With posters like these being posted all over, women were encouraged to take up positions in things like the Women's Army Corps. By also advertising patriotism in the poster they were not only encouraged to step up the plate to help themselves but also to show that they loved our country and were dedicated to it.
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